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Branding Your Uniforms
Branding Your Uniforms
Many people don’t think about the different types of artwork that are available for uniforms and workwear until they are asked the question by their uniform supplier.
There are a few different options for applying artwork to your garments, but the most popular are Embroidery and Screen Printing, although we are doing more and more in Heat Press Transfers.
What is Embroidery?
Embroidery is the process of using thread to stitch your logo or image onto almost any apparel, including hats, caps, polo shirts, t-shirts, singlets, jackets, hoodies, pants, skirts, and any other corporate clothing. Embroidery is generally used to add your logo to the front of your garments to make your team look professional and visible to customers whether you are in a retail environment or you visit customers and clients at their own premises. Embroidery is a better alternative to a corporate for the professional environment than screen printing as it looks more stylish and lasts longer than printing. Pricing of embroidery varies depending on how detailed your logo or image is and how many stitches it will take to apply your artwork. Quantity if items being embroidered is also a factor.
What is Screen Printing?
Screen printing is applied by using a mesh screen and a stencil to transfer ink onto an item using a squeegee to move the ink across the screen. If multiple colours are required, separate screen are required for each colour application. The most common uses for screen printing are t-shirts, polo shirts, singlets, hoodies, jackets, hi-vis vests, and tote bags.
Screen printing is a better option embroidery when you want to apply a large detailed image or logo on the back of garments or on tote bags., as long as you have a quantity of 20 or more times. Screen printing allows you to show a lot more detail in your image with a smooth, clean finish at a cost-effective price.
What is Direct to Film Printing?
Direct to Film printing, or DTF, is a type of heat-transfer print, although it is found to be more resilient that standard heat press transfers, as the artwork is printed onto transfer film before being applied to garments. This is ideal for smaller print orders as there is no small order surcharge.
Picking the Best Option for your Needs
To help you choose which artwork suits your needs best, here are a few points for you to consider:
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Contact our team of uniform experts and we’ll help you find the perfect outfit for you and your staff.